So, I’ve been busy blogging. Not here though (because there are only 24 hours in a day and this blog doesn’t earn me any money); I’ve been blogging for my company and very time consuming it has proved to be.
Although (good) blogs are personal and written by an individual to reflect their personal opinion on a subject, if they are written on behalf of an organization they still need to support the organization’s goals and objectives. With that in mind, my business partner and I drew up a list of topics we wanted to blog about. We came up with 30 or 40 in a very short time and then sorted them into some sort of prioritised order. From there we each sat down to write a few each week and we started posting them a few weeks ago. They are all very business orientated and focus on marketing related topics.
The blog ads a more human element to our site and gives readers a better feel for our work style and opinions than just having the static text on the various web pages we spent weeks putting together. Trying to write multiple blog entries in a consistent style (tone of voice and technical level) over several weeks proved challenging, especially given that the web site itself went through several iterations as we experimented and found which different styles worked best for us.
Our editorial schedule was definitely a good way to start and means we now have a few blog posts in reserve. This is important since we want to make sure we post fresh content each week (at least) but don’t always have the time each week to sit down and produce a new entry.
Anyway, now all that is out of the way I can get on with my day job and maybe get back to keeping this blog a bit more up to date.
Oh, and if you want to see our business page and blog, follow this link; www.strategicmarketingadvice.com
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